Practical material on AI ad creative, written by the people who build mcloud.
A generator is only as good as the brief. The difference between a useful draft and a generic one is usually four fields: the product, the audience, the format, and one honest constraint. This guide walks through each — with examples that failed and the version that worked.
Read in the manual
Vertical video dies in the first second. The structure that survives: name the problem, show the outcome, keep the caption to thumb size.
Read in the manual
The point of a batch isn't volume — it's range. Here's how to set up a batch so the variants differ in the ways that matter.
Read in the manual
Generated doesn't mean finished. A working review process treats the draft as the first edit, not the last word.
Coming soon
Two variants, one variable, enough impressions to mean something. The discipline is boring; the results aren't.
Coming soon
Ten items between a product page and a shipped ad set. Print it, tape it, tick it.
Coming soon
The brand kit is the quietest feature with the loudest effect. Colors, type, logo — set once, applied to every draft after.
Read in the manual